Chicago native, Jasmine Imani, moved to Los Angeles to attend FIDM. With strong influence from her public relations executive mother, who owned her own business, Jasmine knew that operating and developing her own company would be in her future. While at FIDM, Jasmine put into motion her strong business abilities and successfully launched a computer software e-commerce company with her brother. Exploring how to combine her passion for fashion and knowledge of e-commerce, Jasmine created the idea of launching an e-commerce site driven by intimate apparel. Frustrated with the lack of being able to find unique and special intimate items without having to travel to many boutiques, Jasmine knew the idea to launch a one-stop shop that would provide consumers with unique options and current information on trends was much needed for online consumers. Meeting future business partner, Light Silver while he was operating another online company, Jasmine pitched the idea and developed the business plan for their new venture, Graffiti Pink. Jasmine is involved with building and operating the brand with partner Light, as well as consulting on their in-house intimate apparel lines, Cotton Candy and Graffiti Pink premium. Graffiti Pink allows Jasmine to incorporate her business, marketing and fashion skills. With the website, GraffitiPink.com set to launch November 2006, Jasmine’s goal is to build the site into retail locations that will appeal to fashion-driven women in Miami, New York and Los Angeles. She is thrilled to begin with e-commerce, knowing that Graffiti Pink will provide female consumers, like herself, with hard to find apparel without having to leave the convenience of their home or office.